Vida Ali began her work life at Ben’s Chili Bowl, the iconic Washington, D.C. restaurant that was opened in 1958 by Ben and Virginia Ali. In 1984, she relocated to Los Angeles and quickly jumped into the music business, first at Virgin Records and then at Capitol Records in Hollywood. In 1992, Vida left Capitol Records and launched her own media/public relations company, Vida Media Group, also known as VMG.
Over the years, Vida worked with many other legendary artists, including Rachelle Ferrell (as manager as well as publicist), Garth Brooks, Bonnie Raitt, The Beastie Boys, Megadeth, The Whispers, The Beach Boys, and many more.
Vida has created countless campaigns with major media for various companies as well as artists. She has had artists perform/appear on Saturday Night Live, The Tonight Show, The David Letterman Show, E! Entertainment News, CNN, Entertainment Tonight, and others. She has developed corporate partnerships with Comcast and other companies, as well as with nonprofit organizations like the Make-A-Wish Foundation.
Today she is continuing Vida Media Group on the East Coast while working with the family to forward the expansion of the Ben’s Chili Bowl brand as well as the continuation of its legacy in the D.C. community and beyond. Over the past 60 years, Ben’s has been a significant part of D.C. history and culture, and Vida’s impact on the brand has been tremendous in terms of publicity and media relations as well as operations.
With all her credentials and experience, Vida is best known for her great integrity and work ethic. Her positive attitude and deep commitment to excellence in everything she undertakes always inspires and brings out the best in those around her. Vida truly cares about people, and as a result, she is masterful at creating a cooperative and mutually supportive team environment in which everyone takes pride in excellence and everyone wins.